May 15, 2007

Adknowledge Signs Its 20th Search Engine Into Its Ad Marketplace and Increases Traffic Quality With Its Click Scoring^® Technology

KANSAS CITY, MO--May 15, 2007 - Adknowledge advertisers now get traffic from twenty search engines in the Adknowledge marketplace, in addition to traffic from banner and email advertising. Adknowledge is among the few networks that join together a collection of search engines under one roof, eliminating the complexity advertisers normally face in managing traffic on so many small search engines. Fraud, click variability, and volatility are eliminated from these sources through Click Scoring Technology, one of the latest breakthroughs released by the company.

Scott Lynn, Chief Executive Officer, notes: "By aggregating 20 search engines for our advertisers, we provide a one-stop shop for companies looking to expand their advertising beyond Google^® and Yahoo^®. Our targeting technology allows us to provide traffic from quality sources and avoid the volatile, fraudulent areas of many 2nd tier search engines."

Currently, thousands of satisfied advertisers participate in Adknowledge's search channel every day.

Relying on advanced targeting technology, fraud detection algorithms and end user traffic analysis, Click Scoring Technology helps Adknowledge's advertisers precisely pinpoint individual users most likely to convert within a specific category. Clicks that have a low probability of converting for an advertiser are disregarded by the system and the advertiser is not charged. Advertisers using the BidSystem (at www.bidsystem.com), Adknowledge's easy to use ad marketplace, are only charged for the highest quality clicks.

About Adknowledge
Adknowledge is a single destination for advertisers looking for quality clicks beyond Google^® and Yahoo^®. Adknowledge operates BidSystem.com, a multi-channel behavioral targeting ad network in which advertisers seamlessly bid for traffic in display, email and smaller search engines. Over 50,000 advertisers have used the Adknowledge BidSystem. Additionally, publishers can display advertisements by integrating AdStation^™ with their website, email list, or search engine. For more information about Adknowledge, please visit us at www.Adknowledge.com. To show Adknowledge ads within your website or email newsletter, please visit www.AdStation.com. To receive traffic for your website from the Adknowledge marketplace, please visit www.BidSystem.com.