Adknowledge has acquired Hydra.
Click to read the press release.

Publishers

Messaging

Adknowledge powers 1-2 line text ads in over 1 billion user-to-user emails, instant messaging communications, and social networking alerts each month. These non-intrusive text ads are a unique way for ISPs and publishers to create significant, recurring revenue.

Messaging Ads

"Many have promised and failed to deliver cash to ISPs, but one company - Adknowledge - has a plan that just might work."
~ Alex Goldman, Managing Editor, ISP Planet

  • New Source - See revenue from an asset not currently being monetized.
  • Revenue Earned - 100% of the revenue earned falls to the bottom line leading to a significant ARPU lift.
  • Easy Installation - Messaging ads require no upfront investment or infrastructure costs.
  • Privacy Friendly - Adknowledge practices industry-leading safeguards to enhance user interaction.
  • User Friendly - Messaging ads are unobtrusive and have negligible effect on user experience.
  • Targeted - Adknowledge messaging utilizes predictive technology to match ads to user.

Openwave's deep messaging experience and subscriber profiling capabilities, combined with Adknowledge's expansive advertising network and proven ability to monetize consumer email traffic, represent an opportunity for operators to deliver unique service value and generate revenue."
~ Shawn Scheuer, Director of Business Development, Openwave

Messaging is an impressive and flexible revenue generating system. Most importantly, it generates additional revenue without harming user relationships. AdStation's behavioral targeting technology presents our 30 million users with more relevant ads."
~ Greg Tseng, CEO, Tagged Inc. - www.tagged.com

This partnership with Adknowledge provides our ISP and Web publishing customers with all of the tools they need to deliver targeted advertising through the e-mail application. With the increase in usage of pop-up blockers and declining click-through rates, ISPs and Web publishers need the ability to leverage traditional and innovative online advertising solutions."
~ David Koretz, president and CEO, BlueTie, Inc.

Implementation couldn't have been easier. The quality of advertisers is very high and users have responded positively. Their system response times are extremely quick and the text ads have lowered our bandwidth costs in comparison to the banners we were sending. Online administration tools give real-time insight into performance."
~ Youssef Abed, President, Mail2World, Inc.

Our partnership with Adknowledge opens up significant new revenue streams for our clients via targeted ad insertion - it's an innovative approach to better leveraging of existing infrastructure and services, and provides additional incentives to email operators (senders & receivers) with established reputations."
~ David Harvey, Vice President of Business Development & Partnerships, Message Systems

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